I'd been wanting to get to this company since hearing their on-stage pitch Monday morning, and I finally got a chance on Tuesday afternoon when, for once, their booth wasn't mobbed. Talk about a company with an interesting naming strategy: some think names beginning with "A" are good, to get you to the front of the alphabetical listings -- well, this outfit jumped even ahead of that by using a number. A big number. I asked CEO Mark Nagaitis to tell me more about his firm's new approach to personalized online shopping.

