I heard last week about a company that was returning to DEMO to introduce something new. I'd seen Primal at DEMO '09 in Palm Desert (they were called Primal Fusion then), so I was interested in getting an update. The company introduced on stage today a product called "Primal Pages for Publishers," based on a very interesting semantic technology they call "Thought Networking." When you're a blogger or a writer, you pay attention to this stuff, a big part of the promise of Web 3.0. With Primal, you build a topic, kind of a dynamic outline of sorts, and it essentially fills it in as you go along. As Peter Sweeney, founder & co-president says, "publishing gets easier." Hey, that future can't come too soon for me! With Peter in the photo is Derrick Cho, director of sales & marketing.