Without a doubt, David Meerman Scott is one of the people I most respect in this business. He's also my favorite author and speaker, and a great friend. (Heck, he's even a surfer, and sends me cool pix of some of the beaches he visits in his world travels!) David is the guy that inspired me to finally realize that what I am is a "content marketer" and "brand journalist." He's the ultimate champion of people like me -- and my hero, for sure.
I was lucky enough to get David to speak at the October 2008 meeting of our Social Media Breakfast-Twin Cities (which, by the way, has grown to be the largest SMB group in the country). We offered a free copy of the first edition of his book The New Rules of Marketing & PR to all those attending, thanks to a generous sponsor. David packed the house, was a huge hit, and the Twin Cities became an even hipper PR and social media town than it already was... :-)
So, I was delighted to hear that the Second Edition of the book is now available. "It's gone through an extensive rewrite," said David. "Of course, I've checked every fact, figure, and URL. But I've also listened. In the past two years, I've met thousands of people like you who have shared stories with me, so I've drawn from those experiences and included many new examples of success."
He said these new stories and examples are even more valuable and timely than the original ones. Thus, even if you've read the first edition, he promises you'll find many fresh ideas in the second edition.
"When I was writing the first edition of the book back in 2006," said David, "Facebook was only available to those with a .edu email address (students and educators), so I didn’t feature Facebook. And Twitter didn’t even exist at the time I was researching the first edition. So I have added extensive new information and examples on Facebook, Twitter, and other social media sites." Since the term social media has become so strong in the past few years, it's not surprising to now see it in the book's subtitle.
The power of the ideas David talks about in The New Rules of Marketing & PR propelled the book to the BusinessWeek bestseller list and kept it there for six months. Another stat that blew me away is that it's been the number one public relations book on Amazon for approximately 910 days. My gosh, that's more than two and a half years! David still says he's stunned.
(A few links: David's blog, Web Ink Now, is ranked in the AdAge Power 150 as one of the top marketing blogs. Also, here's the direct link on Amazon to the Second Edition of "Rules"... and a page with links to all the online bookstores where David's books are available.)
When David launched the first edition of The New Rules of Marketing & PR (via Wiley), he pioneered a tactic that attracted the attention of hundreds of bloggers, typically overlooked by marketers at the time. Since then, the book has garnered numerous awards, been adapted at universities and in politics, has been translated into 24 languages, and even sparked the idea for a series, "The New Rules of Social Media." More importantly, as his Wiley publicist points out, the book has provided a hands-on manual for new marketing. "Marketing campaigns have never been the same, and a new decade brings new opportunity to connect online with buyers and communities."
The New Rules of Marketing & PR explains how to harness the power of the Internet, how to identify the right audience, create compelling messages, and get those messages directly to your targeted community -- with powerful new tools such as Twitter, Facebook, LinkedIn, YouTube, and more.
David says the underlying message of the book remains the same: "The tools of the marketing and PR trade have changed. The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Online success comes from thinking like a journalist and engaging as a thought leader."
Right on, David! I can't wait to dive into my copy of the second edition.