Can you set up a security web cam in 30 seconds? You can now. My last interview at this DEMOfall was one I vowed to do the moment I saw this company's pitch on stage. This was music to my ears. I love it when a startup takes on a previously complex, daunting technical task for consumers, and just makes it dead simple. Let me tell you about GoToCamera, from Pechora Technologies in Singapore. These guys homed in on one of those nasty problems, setting up a web cam, and developed what appears to be an elegant, low-cost solution that consumers (and businesses) will happily pay for. Surveys show people want the security of monitoring their homes, businesses, children, or their yards or vacation homes -- but few can set it up themselves, or afford expensive security monitoring services. And get this: GoToCamera's basic service (one cam) is actually free! GoToCamera does't sell cams -- it lets you use any you have lying around, in your existing computers or laptops, maybe old ones you aren't even using anymore. By running their software, that cam can start recording video as soon as it detects motion. Or, you use any of the newer, inexpensive USB cams on the market (Logitech or many others) for as little as $25, and you're in business. The secret, of course, is in the software. This is a startup that could hit a home run. Time will tell, but they have a ready market out there, a smart team, a well-designed solution, a great looking web site, and investors who have seed-funded them. Now, it's off to the races! I can't wait to sign up myself (they even have a special discount code: "DEMO2010"). In the photo: Varun Arora, left, CEO and cofounder, and Li Yi, CTO and cofounder.