MIMA Event 5/19/10: "Building a Brand at 35,000 Feet"

Below is my live-blog of this event: BUILDING A BRAND AT 35,000 FEET WITH PORTER GALE, VICE PRESIDENT OF MARKETING AT VIRGIN AMERICA. It is now archived, which flips it into proper chronological order. Note it also contains Twitter posts I did occasionally, before and during the event, which are labeled thusly. I meant to let others' tweet streams into the page, too -- people I knew who were tweeting during the talk -- but I was too busy scrambling to get set up, after being late! And there was no wi-fi -- darn, and I wanted to blog from my iPad!  So I was forced to do the whole thing from my 3GS iPhone, using my ScribbleLive app.